Day Owl is an everyday carry brand designed by Almanac. Day Owl product design is guided by American pragmatism, considering notes of Japanese minimalism, Swiss functionality and Indigenous sustainability. Day Owl products are created from recycled inputs and designed for repair and reuse. Most objects end up in the landfill, ours start there and never go back.
FEIT is a footwear and accessory brand built on an uncompromising ideal of quality and craft with with a commitment to building products out of naturally-occurring materials. In our time working with the brand, we have helped to translate FEIT's approach to product into accessories. What started as ideation into what other types of products FEIT could channel its ethos into evolved into the design, material sourcing, and development of the brand's first range of bags, a shoe care kit, and some naturally-crafted knit goods.
Second Hand is an exercise in extending the life of materials and objects. This project is founded on viewing "products" as material capable of organizing into many things. We discovered existing industrial waste streams such as blankets from the moving industry to source materials responsibly, diverting these materials from landfill. The project includes a chore jacket built from a discarded moving blanket and a pair of knit tabi clogs made with second hand yarn and a sole taken from used Nike Air Rift sneakers.
In January of 2020, we were invited by Liz and Branson of The OR Foundation to be part of a fashion research team in Accra, Ghana. We were there to gain an understanding of the "waste" involved in global production and consumption, an often overlooked conversation when considering sustainability. Specifically, this involved looking into the 60 million items of secondhand clothing that enter Accra each week from the US, Europe, and parts of Asia and how it relates to the global fashion system. The majority of our six weeks there were spent in West Africa's largest secondhand clothing market, Kantamanto. Most of Accra's secondhand clothing moves through the market and 40% of it immediately becomes "waste". We also were able to see first hand where these "wasted" clothes end up through helping clean a section of textile-infested beach and working at a landfill to help recover recyclable materials. Throughout this "waste"-tracking process, we used most of our effort to work alongside and learn from the Ghanaian citizens affected by these systems; informal waste pickers on Kpone Landfill, retailers seeking to make a living selling used clothing, and local designers working to create alternatives to fast fashion. Most importantly, we learned about the Kayayo, Ghana's head porters who literally bare the weight of global over production and consumption, and how they have become slaves to the dark side of the secondhand clothing industry.
We found our time in Ghana to be filled with paradoxes; moments of inspiration and devastation. It feels as if Accra and Kantamanto are simultaneously 20 years behind and 20 years ahead of the US (our frame of reference). We first saw Kantamanto as the dismal conclusion to fast fashion but as we spent more time there we witnessed a new global model with a central goal of imbuing value on the materials that already exist. The informal waste pickers at Kpone Landfill are often looked down upon in Ghanaian society for their dirty work but they are paid very well and are proud to be the last line of defense in preventing items from going to waste. And finally the Kayayo opened our eyes to the inconsistency within the "sustainable" fashion conversation in how brands focus on the human costs of production without considering this cost as it pertains to the after life of their products. Our time in Ghana was one we will never forget and hope to get back too soon. In the mean time our takeaways from the experience guide us in everything we do going forward.
In January of 2020, we were invited by Liz and Branson of The OR Foundation to be part of a fashion research team in Accra, Ghana. We were there to gain an understanding of the "waste" involved in global production and consumption, an often overlooked conversation when considering sustainability. Specifically, this involved looking into the 60 million items of secondhand clothing that enter Accra each week from the US, Europe, and parts of Asia and how it relates to the global fashion system. The majority of our six weeks there were spent in West Africa's largest secondhand clothing market, Kantamanto. Most of Accra's secondhand clothing moves through the market and 40% of it immediately becomes "waste". We also were able to see first hand where these "wasted" clothes end up through helping clean a section of textile-infested beach and working at a landfill to help recover recyclable materials. Throughout this "waste"-tracking process, we used most of our effort to work alongside and learn from the Ghanaian citizens affected by these systems; informal waste pickers on Kpone Landfill, retailers seeking to make a living selling used clothing, and local designers working to create alternatives to fast fashion. Most importantly, we learned about the Kayayo, Ghana's head porters who literally bare the weight of global over production and consumption, and how they have become slaves to the dark side of the secondhand clothing industry.
We found our time in Ghana to be filled with paradoxes; moments of inspiration and devastation. It feels as if Accra and Kantamanto are simultaneously 20 years behind and 20 years ahead of the US (our frame of reference). We first saw Kantamanto as the dismal conclusion to fast fashion but as we spent more time there we witnessed a new global model with a central goal of imbuing value on the materials that already exist. The informal waste pickers at Kpone Landfill are often looked down upon in Ghanaian society for their dirty work but they are paid very well and are proud to be the last line of defense in preventing items from going to waste. And finally the Kayayo opened our eyes to the inconsistency within the "sustainable" fashion conversation in how brands focus on the human costs of production without considering this cost as it pertains to the after life of their products. Our time in Ghana was one we will never forget and hope to get back too soon. In the mean time our takeaways from the experience guide us in everything we do going forward.
Boro is a dynamic labelling system concept that is designed to educate consumers at the point of sale. The system takes existing data within the apparel industry and distills it for consumers to make more informed purchases regarding a product’s social and ecological sustainability. Data from sources such as the Higg Index is only readily attainable for businesses to utilize in production. Boro simplifies this data for the everyday consumer, allowing access to them valuable missing information about the products they might be interested in purchasing. This levels the playing field to allow consumers and producers to take equitable responsibility for their impact on our environment and its inhabitants.
Our work with FEIT has given us perspective on the ideas of luxury and product pricing. FEIT is a footwear brand built on the notion that time, quality, and craft should be the driving factors in the cost of an item, not brand name. We have worked with FEIT on its uphill battle to evolve the idea of luxury into a more sustainable place. In our (humanity's) fight to become more at balance with our planet we must converse with all consumers, but no one company, organization, or person can talk to them all. In our work with FEIT we have focused on the "fashionable" and wealthy, a group that will be vital in the movement towards environmental harmony.
Prologue is an apparel collection centered around the pursuit of harmony between analog and digital, two commonly opposed spaces. To illustrate the intention, the project employs Gyotaku, the Japanese art of fish printing, and photo manipulation. Each piece in Prologue utilizes a combination of contemporary bonding technologies, direct-to-garment printing, and laser cutting to add further contrast apart from the analog origin of the prints.
What Lies Ahead is a brand that channels the purposefulness of evolution to create functional apparel that allows humanity to connect more deeply with nature. The project culminated in a five-piece system that is designed to work seamlessly with the wearer’s needs, causing minimal distraction from their surroundings. The system is centered around a cargo vest that eliminates the need for a backpack by more evenly distributing the weight of items commonly carried by day-hikers, integrating them more seamlessly with hiking movements and allowing for easy access. The system also features a tapered fit zip-off pant with built-in compression shorts and a cover-all poncho that is compact and waterproof and still allows the user to see their dry cargo underneath.
Common Label is building an open-sourced platform of methods and tools to fight textile pollution. Alm Projects is working with our friends at Precious Plastic and Earthworm Project to build the Common Label identity and platform. The initiative focuses on open-sourcing global knowledge of clothing care and repair with an intuitive platform for individuals worldwide. As part of our research to slow the creation of clothing waste though mending, modifying, and reconstructing, Common Label is working with the Or Foundation in Accra, Ghana to better understand methods of processing waste into resources. The complete platform will comprise of a library of mending techniques as well as a map (similar to that of Precious Plastic) where community members can find local resources to upcycle, repair, and ultimately dispose of their clothing.